“Work like there is someone working 24 hours a day to take it away from you”
You have the power within you to go from good to great. Don’t wait for a spark of inspiration to motivate you. Don’t wait for the offer of a reward. Don’t wait for a push. Don’t settle when you become good, but use that as a springboard to greatness. Even when you think you have achieved everything, keep going and be relentless in your pursuit of greatness. What am I talking about? Allow me to set the scene and put it into a business context…
So, you’ve carried out your research, set your goals, planned and put in the hard work. It’s been a bumpy road, but you have reflected and learned on your experiences and, as a result, have continued to adapt and grow. Now, comes the most challenging point of all. Your effort and dedication is starting to pay off and you are tasting sweet success in your chosen arena. What do you do next?
The temptation is to take a holiday or treat yourself to a shopping spree in Harrods. Or maybe just to take some time off to recharge your batteries. Appealing as each of those options may be, they could do more harm than good to your progress and stall the success of that which you have created.
As your strategy and hard work pay off, things start moving in the right direction. This isn’t the end point, but rather the perfect opportunity to create some real progress. Don’t leave it to chance, but work for it like you have never worked before. Rather than taking a step back to savour your success, build on what you have created. In getting attention and successfully launching your venture, you have opened a door and taken the first step. Now is the time to build forward momentum. Keep growing and developing your business, until you reach a point where you have enough market share that you can’t be unseated or replaced by a competitor. This will take different forms for different people but there are some general steps which anybody could benefit from;
- Re-evaluate your situation. On a personal level, reflect on where you are at the moment and where you would like to get to. Identify your strengths and areas for improvement. Update your goals and how you plan to achieve them. Now, with a renewed focus, carry out exactly the same audit for your business.
- Spread the word. With the knowledge that you have a successful product or service, and a clear idea of the direction in which you want it to go, make sure people know about it. Network. Get out there and meet people. If you don’t have one already, think also about a marketing and social media strategy. How will you be engaging with people? Which social media outlets will you be using? Will you be using influencers to increase awareness?
- Hustle. Do that which brought you success in the first place; work hard with passion and determination. Of course, the goalposts have moved and your business is in a better position but if you want to remain successful and build on what you have created, you need to keep working at it. Keep pushing forward, be bold and take calculated risks. Take note of what works well so that you can do more of it, and learn from bad experiences so that they won’t be repeated.